According to a recent poll conducting by a small-business Insurer, Hiscox Insurance Company Inc, nearly half of small-business owners do not use social media, feeling that it’s not necessary to their business.
Is that a surprise?
Of those engaging in social media for business purposes, 28% have a company Facebook page, 18% have a company LinkedIn page or group, and 8% have a company blog.
In our own experience, working with small business owners, those who have designed a solid Social Media Marketing Strategy and applied a little Metal to the Pedal have been pleasantly rewarded with increases prospects, sales, and better customer engagement
1 comment:
The two Surveys Chuck wrote about are just barely scraping the surface. If you were to include the beginner blog categories, I am pretty sure you would find those numbers much higher for the blogs that are consistently getting content posted on them in a regular schedule. Another method of "Getting the Word Out is to use Facebook and create a Feed page like the one shown here http://www.facebook.com/businessmindset?sk=app_45439413586. If you would like one of these created for you, please feel free to contact me at 1-877-692-8358
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