Survey Says: 1/2 of small-business owners do not use social media

According to a recent poll conducting by a small-business Insurer, Hiscox Insurance Company Inc, nearly half of small-business owners do not use social media, feeling that it’s not necessary to their business.
Is that a surprise?

The results come from 304 U.S. business owners and managers – more than 200 of which are founders of their companies. All those surveyed have fewer than 250 employees.
Of those engaging in social media for business purposes, 28% have a company Facebook page, 18% have a company LinkedIn page or group, and 8% have a company blog.
In our own experience, working with small business owners, those who have designed a solid Social Media Marketing Strategy and applied a little Metal to the Pedal have been pleasantly rewarded with increases prospects, sales, and better customer engagement

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