What is Advertising? How to make Advertising Effective

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?

It’s none of the above.

Advertising is salesmanship multiplied.

Nothing more.

And advertising copy, or copywriting, is salesmanship in print.

The purpose of a copywriter’s job is to sell. Period.

The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.

As Claude Hopkins wrote in his timeless classic, Scientific Advertising:

“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.

“Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

“It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.

“The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.

“A salesman's mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade.”

These points are as true today as they were when they were written nearly one hundred years ago!

So the goal then becomes: how can we make our advertising as effective as possible.

Grab this FREE Report to read more (instant download).................

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From an ACORN a Huge Oak tree develops....

The word ACORN has really been in the news lately and that brought to mind the simple adage that greatness is naturally developed from small items. ACORNS are, of course, the seed, coded with the Genetic plan to develop into the ultimate Creation..the magnificent Oak Tree.

That genetic code can be altered by outside Influence and natural mutation and the Tree may grow to be stunted or misshaped. but the majority of all Acorns will mature to the Tree originally determined.

What does this have to do with Home Based Business development, Successful self-directed Lifestyles?

We are born in the Image and Likeness of Greatness. Naturally endowed with the Genetic code directed toward Success and Greatness.

Yes, every one of us.

To get a clear perspective of these ideas, grab a FREE copy The Miracle of Right Thought, by Orison Swett Marden

Your Free copy of The Miracle of Right Thought

It is not difficult for anyone to focus on the ACORN of Creativity and Entrepreneurship, plant it in a Fertile conscious and subconscious field, nurture it with massive action and awareness from increased knowledge and masterminding with like-minded individuals and enjoy the benefit of a Huge Oak Tree of Success.

On September 23, 2009 there are 100 days left in the current year...

• How have your ACORNS grown this year?
• Are you on track for you annual Goal?
• What is needed to "increase the Fertilization program?

For years we have conducted a 100 day analysis with our sales associates and members of Mastermind Groups. If you would like a Free 1/2 hour Evaluation to help point you top solutions to accelerates the Growth of YOUR Oak tree, give me a call.

Let's enjoy this Productive Fall season and Grow our dreams with more acceleration.

You will enjoy this Helpful and affordable Book
we have just released.
Click Here to Order
I have found the simple premise outlined so clearly to be of Real value and has already helped Refocus my last 4th quarter direction

Practical Home Based Business Start Up Ideas

I was thinking, while enjoying my Orchard walk this morning,
why so many of my callers mention the disappointment regarding Progress
in the Starting Up of their Home Based Businesses.

Many are filed with excitement about the prospects of Unlimited Income and
Lifestyle afforded by being involved in a Home based Business. Listening to the Professional Speakers on Webinars, in person at MLM Opportunity meetings, and reading the Glossy Advertisement, filled with glamorous pictures of the Lifestyle of the Rich and Famous can pump anyone's adrenaline quickly.

Decisions are quickly made to begin that Journey to Abundance...
BUT the most important decisions are typically NOT made before
they Start Up their home based businesses.

Wandering through the Almonds and Walnuts, I made a decision to share
my thoughts on assuring the successful Journey, based on almost
50 years of enjoying a lifestyle provided by Being in Control of my
Time, Energy and ability to Earn Income.

I believe the FIRST thing to consider is The Main Thing!
Some Call it your WHY
I call it:

• The development and growth of the Entrepreneur Mindset.
• The Mindset of a Business Person
• The Mindset of a SELLER

Consider the Ideas found in this Video



Secondly: Spend time deciding the Business model
and develop a Business Plan, develop a Realistic Budget and Cash Flow Projection.
These Concepts are explainedin depth in our
Beginners Marketing Class Membership Community,
dedicated to mastermind with serious Minded Home
Based Business developers.

You may find it helpful to read Vol 1 of The Beginners Marketing Class Workbook
Click on the cover, save to your hard Drive and read at leisure.


Be sure to study the Templates for a simple Business plan and the the Cash flow Projection Excel Worksheet. There are resources included that I have found very Helpful. Look out for Volumes Two and Three soon to be released:

Here is the Direct Link
Vol 1 Beginners Marketing Class
Provision Your Ship

This post has been fun, and You can expect a continuous flow of Information on the Tools and Systems that have afforded me a comfortable 45+ years of Starting Up and Growing Home based Businesses.

Subscribe to the RSS feed and be assured of Updates or better yet, Our E-mail newsletter.
Here are some related Links

http://th2w.blogspot.com/2006/07/walnut-trees-growing-your-business.html

http://th2w.blogspot.com/2006/03/why-not-you.html

http://bmclass.blogspot.com/2007/10/building-relationships-through-valuable.html

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