CMS System for the Serious Internet Marketer

Series of Posts Helping YOU to Start YOUR Small Business. New Tools and Systems for Business Building discussed and presented. Let's Master Mind and enjoy the growth of Your successful Business

Posted by
Chuck Bartok
at
8:13 PM
0
comments
Labels: Affiliate Management, Business, Client mangement, CMS, Contnet Management, Marketing
Many aspiring Entrepreneurs have felt frustration of the "Market Conditions" of 2009 and may be suffering some shell shock when looking forward to 2010.
I came across this article by Heidi Cohen of Riverside Marketing Strategies
Seven Point Checklist to Get Your Marketing Back on Track
It's critical to adapt today's marketing to meet current market dynamics, but as Fleetwood Mac sang, "don't stop thinking about tomorrow." To get your marketing on track for the future, here are seven points:
* Listen to the conversation. Through the use of online social media tools, consumers are more willing and able to share their views about your products, brands, and organization. Use multiple forums to hear what's being said about you and your competitors and why. Remember the conversation is multidirectional. Use Facebook, Twitter, Yelp, and other relevant social media forums to listen to your target audience. Also, don't forget to collect feedback from your own sales and customer service staff.
* Provide content related to your offering that consumers and prospects find useful. Use your Web site, blog, Twitter, and other vehicles to distribute information. Have a plan for distributing new, relevant content on a regular basis. Think like a media entity editor whose goal is attracting prospects when and where they're focused on needs related to your offering.
* Deliver continuous communications via a variety of distribution channels. This includes e-mail, social media, and mobile. Since your goal should be relationship building and engagement, move away from constant promotional blasts. Increase your informative content to promotion ratio. Think in terms of information rich newsletters and behaviorally triggered messages. Don't forget to include social sharing tools in your communications to encourage sharing and to extend your reach.
* Use events to connect with prospects and consumers to extend your relationships. These events can be live or digitally delivered. Consider the use of social media tools like Meetup, Video, and Webinars. Tap these events to provide more education about your offering, engage new prospects, and test new products. Remember that these tools provide the means to share content and comments after the event.
* Continually test different aspects of your marketing. This includes new tools. Since the market is continually evolving, you must constantly look for new ways to engage prospects and close sales. Remember to track performance to determine which promotions and tools deliver the better results.
* Use offline marketing to support your online efforts. This includes offline advertising, retail outlets, live events, and your product packaging. Consider how you can use each to extend and enhance your online efforts.
* Measure the results of your marketing efforts. This will help determine which programs are most effective in expanding your audience and closing sales. At a minimum, track traffic or participants, the number of prospects and customers, response and conversion rates, and revenues, costs, and profitability.
In the dynamic interactive marketplace, keep yourself in the know and continually adapt your marketing to ever-changing trends. Continually assess your marketing to determine whether it's cost effective, attracting the right audience, and effective at driving sales. Use metrics to stay on track and tweak your marketing to meet evolving needs.
Thank you, Heidi
Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Since 2002, Heidi has been a member of the faculty of NYU's master of science in integrated marketing program, where she received NYU's Outstanding Service award.
Heidi is also a popular speaker on current industry topics.
Posted by
Chuck Bartok
at
9:25 PM
2
comments
Labels: Advertising, Business, Marketing, Marketing and Advertising
Back again today with some more insight on E-Mail marketing.
Many on the Internet feel that it is a "dying method of Marketing" with all the filters and concern of SPAM regulations.
My 5 year history on the Internet has proved to me that correct E-Mail marketing practice is very rewarding and Effective in Building SOLID business relationships.
Content delivered to your List as expected is a primary concern. If you offered a subscription to a newsletter regarding Fly-fishing it would not be beneficial to blast broadcasts about MLM marketing.
I was impressed by a recent Blog Post by Bob "the Teacher" Jenkins along the same lines.
Here is an Excerpt from Bob's Post
YOUR List is NOT an ATM
Today's lesson: Your list is not an ATM!
Every day, I get an email from somebody that promises to help
me turn my email list into an ATM - something I can press a button
and just get instant cash any time I want.
Usually, these wind up in the spam folder, where they belong.
Regardless, it's important for you not to take this line of thinking
with your online marketing.
If you're like me (a former high school teacher with no professional
training in sales or selling), you may feel funny asking people for
money whether in person, on a website, or via email.
So when you're taught by gurus that your list is an ATM, you get
this knot in your stomach, but you figure that's the way it is.
Well, it's not.
Sure, your email list is a revenue generating part of your business.
And used wisely, can be responsible for more income each month
than you ever made in a year in a previous job.
But you don't actually make that kind of money by treating your
list like an ATM.
You get there by having a solution-based approach to your marketing,
and recognizing that although you may have a list of 100 or 100,000,
each email is read 1 person at a time.
And each person is unique, with responsibilities, bills to pay, vacations
to dream of, and to-do lists a mile long.
People aren't looking to give you their money. They want to solve a
specific problem, and they want to find people they can trust to give
them those solutions fast and cost effectively (notice I didn't say cheap).
When you're writing an email to your list, think of this formula:
Serve
Earn
Serve
Earn
First, you need to help them realize there is a problem that you can help
them with. Serve
Then you earn their TRUST so they will listen to you. Earn
Then you help them solve their problem (either with your direct help, or
a recommended resource that you connect them to). Serve
Then you earn your keep so to speak (i.e., get paid). Earn
In this economy, people are increasingly tight-fisted with their cash,
and wary of people who are going to treat them like an ATM.
Think about this with every email you send to your list (or tweet your post,
or status update on Facebook).
There's nothing wrong with getting paid what you deserve for
helping people. But make sure your priority is your readers' priority,
(i.e., connecting people to solutions to make a difference in their lives)
and you'll do very well in the cash flow department as well.
As a result, you may find yourself enjoying generating revenue in
your business instead of feeling slimy.
What do you think? Post a comment on my blog and let me know
if this helps you...
Bob Jenkin's Blog
Posted by
Chuck Bartok
at
8:35 AM
1 comments
Labels: Marketing
Is Network Marketing a Business or
Just a method of Distribution for the Companies
producing the Product?
Russel Brunson, a real marketing Success, posed this question in
an E-Mail:
"I had a quick question for you today......
Do you have a product or a business?
At first you may think they
are the same thing, but they are not.
If all you have is a product to sell,
then you may be in trouble.
Take a moment and watch excerpts of these two videos
Russell Bronson Webinair
So many Network Marketers I talk to spend so much time talking
about their Product.
Then they allude to the fact that I can earn Money
from re-telling the Story.....
Well the Premise and Model are True and they do WORK, but the eager
participants NEED a well established Business Plan, complete
with cash flow projection, advertising budgets, long-tern and short term
goals, and MOST Important the Business MIND-SET.
Are you in a "product Mind-set" or a "Business Mindset"?
The main reason so few learn to provision their Ship , with the Tools,
Systems and awareness is the "leaders" many times aren't trained in
business Themselves.
If we want to Be in a Home-Based Business, and enjoy the Lifestyle
afforded, invest the time, energy and capital necessary to establish a real
Foundation to assure your Voyage to Abundance.
Beginners Marketing Class will be introduced in January, 2008.
Be sure to enroll for updated messages and get your Free gifts
Posted by
Chuck Bartok
at
1:41 PM
0
comments
Labels: Beginners Marketing Class, Business, Home Based Business, Marketing, MLM marketing, Networking, Russell Brunson
Helping over 90,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
Take a Free Test Drive today!