Series of Posts Helping YOU to Start YOUR Small Business. New Tools and Systems for Business Building discussed and presented. Let's Master Mind and enjoy the growth of Your successful Business
For the past 4 years I have enjoyed meeting with 1,000's of person form various walks of Life on our Weekly Talk Show, Focus Society of Overachievers. There are now over 285 archived episodes on file and available for Free download.
Most recent weeks have revisited Think and Grow Rich, focusing on the 6 Steps to Success.
The First Step is Establishing the Goal and you can listen to the podcast here
Ever since arriving on this wondrous Internet scene, almost 6 years ago, I have been fascinated by the explosion of tools and systems available for Business Builders to apply to the Creation, Implementation and Growth of their Businesses, regardless the Venue.
My own ventures have grown with spits and starts; but overall, time has allowed the growth as predicted.
One thing always seemed to missing and that was the SYSTEM that could consolidate and manage the Products, affiliate activity, membership sign ups (and cancellations, autoresponse and provide content delivery properly.
Thanks to a good friend and associate, Mark Hultgren (MKWeb) his technical skill and ability to choose software well, I know use a state of Art system that is affordable and Powerful
Several Guru type Marketers are providing this service for 100's a month More.
One simple Payment per month, Opportunity to have Automatic Networked Blogs, Substantial commissions on referral for this system and all internal products. Create your OWN Joint Venture, Membership sites with timed product Delivery...
Disclosure:I am a principle in this marketing campaign and product. If you should make the wise decision and join us using this Super Software Package my associates and I will EARN money. I bet you already realized that..but we must keep the Nanny State Happy. PLEASE do not look further unless you are willing to invest small amount of Capital and Your Time and Energy to perfect the system for your Business Growth
Many aspiring Entrepreneurs have felt frustration of the "Market Conditions" of 2009 and may be suffering some shell shock when looking forward to 2010.
I came across this article by Heidi Cohen of Riverside Marketing Strategies
Seven Point Checklist to Get Your Marketing Back on Track
It's critical to adapt today's marketing to meet current market dynamics, but as Fleetwood Mac sang, "don't stop thinking about tomorrow." To get your marketing on track for the future, here are seven points:
* Listen to the conversation. Through the use of online social media tools, consumers are more willing and able to share their views about your products, brands, and organization. Use multiple forums to hear what's being said about you and your competitors and why. Remember the conversation is multidirectional. Use Facebook, Twitter, Yelp, and other relevant social media forums to listen to your target audience. Also, don't forget to collect feedback from your own sales and customer service staff.
* Provide content related to your offering that consumers and prospects find useful. Use your Web site, blog, Twitter, and other vehicles to distribute information. Have a plan for distributing new, relevant content on a regular basis. Think like a media entity editor whose goal is attracting prospects when and where they're focused on needs related to your offering.
* Deliver continuous communications via a variety of distribution channels. This includes e-mail, social media, and mobile. Since your goal should be relationship building and engagement, move away from constant promotional blasts. Increase your informative content to promotion ratio. Think in terms of information rich newsletters and behaviorally triggered messages. Don't forget to include social sharing tools in your communications to encourage sharing and to extend your reach.
* Use events to connect with prospects and consumers to extend your relationships. These events can be live or digitally delivered. Consider the use of social media tools like Meetup, Video, and Webinars. Tap these events to provide more education about your offering, engage new prospects, and test new products. Remember that these tools provide the means to share content and comments after the event.
* Continually test different aspects of your marketing. This includes new tools. Since the market is continually evolving, you must constantly look for new ways to engage prospects and close sales. Remember to track performance to determine which promotions and tools deliver the better results.
* Use offline marketing to support your online efforts. This includes offline advertising, retail outlets, live events, and your product packaging. Consider how you can use each to extend and enhance your online efforts.
* Measure the results of your marketing efforts. This will help determine which programs are most effective in expanding your audience and closing sales. At a minimum, track traffic or participants, the number of prospects and customers, response and conversion rates, and revenues, costs, and profitability.
In the dynamic interactive marketplace, keep yourself in the know and continually adapt your marketing to ever-changing trends. Continually assess your marketing to determine whether it's cost effective, attracting the right audience, and effective at driving sales. Use metrics to stay on track and tweak your marketing to meet evolving needs.
Thank you, Heidi Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Since 2002, Heidi has been a member of the faculty of NYU's master of science in integrated marketing program, where she received NYU's Outstanding Service award.
Heidi is also a popular speaker on current industry topics.
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.
As Claude Hopkins wrote in his timeless classic, Scientific Advertising:
“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.
“Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
“It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.
“The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.
“A salesman's mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade.”
These points are as true today as they were when they were written nearly one hundred years ago!
So the goal then becomes: how can we make our advertising as effective as possible.
Is Network Marketing a Business or Just a method of Distribution for the Companies producing the Product?
Russel Brunson, a real marketing Success, posed this question in an E-Mail:
"I had a quick question for you today...... Do you have a product or a business? At first you may think they are the same thing, but they are not. If all you have is a product to sell, then you may be in trouble.
Take a moment and watch excerpts of these two videos
Russell Bronson Webinair So many Network Marketers I talk to spend so much time talking about their Product. Then they allude to the fact that I can earn Money from re-telling the Story.....
Well the Premise and Model are True and they do WORK, but the eager participants NEED a well established Business Plan, complete with cash flow projection, advertising budgets, long-tern and short term goals, and MOST Important the Business MIND-SET.
Are you in a "product Mind-set" or a "Business Mindset"?
The main reason so few learn to provision their Ship , with the Tools, Systems and awareness is the "leaders" many times aren't trained in business Themselves.
If we want to Be in a Home-Based Business, and enjoy the Lifestyle afforded, invest the time, energy and capital necessary to establish a real Foundation to assure your Voyage to Abundance.
Beginners Marketing Class will be introduced in January, 2008. Be sure to enroll for updated messages and get your Free gifts
Helping over 90,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
I have enjoyed a comfortable life-style generated from Creating and marketing exciting products, tools and systems.
Currently moderating three membership sites on the internet,the latest being You Can Build It
They focus on Creating, implementing and growing self-directed businesses.
I also enjoy consulting with several Small business owners, regarding the Optimization of their On-line presence of their Off-line companies.
Most of my client are small to mid-sized manufacturing and distribution companies primarily in the Agriculture Niche
Two outstanding examples are MDBarnmaster and Buckaroo Leather Products
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