According to a recent poll conducting by a small-business Insurer, Hiscox Insurance Company Inc, nearly half of small-business owners do not use social media, feeling that it’s not necessary to their business.
Is that a surprise?
Of those engaging in social media for business purposes, 28% have a company Facebook page, 18% have a company LinkedIn page or group, and 8% have a company blog.
In our own experience, working with small business owners, those who have designed a solid Social Media Marketing Strategy and applied a little Metal to the Pedal have been pleasantly rewarded with increases prospects, sales, and better customer engagement